Research Blog


 My group is doing a SPRITE commercial, the audience usually includes people buying the soda or seen already drinking the soda

-they wear costumes that are casual outfits, that align with the color of the drink(green, yellow, white and lime green )

- Props include a Sprite soda can or bottle, glass doors refridgerator or vending machine

-their appearance is usally relaxed and cheerful

-the score through commercials has the fasted clicking and hissing, bubbling sound when the can opens, which is meant to make the sudience feel refreshed.

Conventional and codes in Sprite commercials include the logo lemon-lime to represent the flavor of the beverage, with an added slogan of “Freedom Of Thirst”. This helps connect the soda to the idea that Sprite is a refreshing drink.

In the commercial, the props are ALWAYS angled to show the logo and colors of the Sprite bottle or can. Sprite has a unique collaboration of colors, so when the audience sees the bottle or can, they know it’s a Sprite commercial without the commercial stating the name.

The commercial would sometimes include celebrities like athletes and rappers to show that everyone drinks Sprite. 



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